Falken Tire Corp. says it has become the number one “followed” tire brand -- on Twitter. Falken bases the milestone on the use of “@falkentire” anywhere on the social media platform.

Additionally, Falken has maintained the highest tweet engagement rate of any tire brand on Twitter based on a tally of total activity, including retweets, according to the company.

“These metrics clearly indicate that Falken Tire is aggressive within the realm of social media, and we are extremely focused on keeping our followers engaged with relevant content,” says Andrew Hoit, vice president of marketing.

“This is an important achievement because it means we are definitely connecting with a significant percentage of our core market. I know much of this has to do with our various marketing strategies, but our motorsports efforts have played a strong role as well."

Team Falken’s Porsche 911 GT3 RSR race car recently took first place in the GT class at the ALMS (American Le Mans Series) Petit Le Mans race at Road Atlanta, the final American Le Mans Series event ever, and generated considerable social media coverage as a result. 

Falken says all marketing efforts are conducted in-house at the company's Rancho Cucamonga, Calif., headquarters. Its staff issues regular tweets each day keeping Falken’s followers and customers current with the company’s many activities