Utility bike maker Handsome Cycles is now offering a line of parts and accessories to its dealers. The parts are notable for their lack of obvious branding, the company said.

"Our branding is our lack of branding," the company said in a press release this week. "Bikes just look better without logos and decals all over them. After all, this isn't NASCAR."

The line includes stems, cable hangers, headsets, seatposts, pedals, cranksets, grips and fenders. Many of the parts being offered are spec'd on Handsome's Devil and She Devil complete bikes.